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SEO Mistake #6 – Obsessing Over PageRank

If you’re new to this search engine optimization business, you probably have no idea what PageRank is.

PageRank: This is Google’s link analysis algorithm that measures the importance, relevance and value of a web page based on the quality of the pages linking to it.

Basically, PageRank will tell you, on a scale of 0 to 10, how important your site is in the overall scheme of the Internet. It will not tell you how well your page will rank for the keyword phrases your customers are going to use to find your page.

What does this mean?

In a nutshell, this means that you’re wasting your time if you spend more than two minutes on your page’s meta tags or looking at your PageRank.

Meta tags are not going to ensure that your page ranks in the top 10 for your keyword phrases. And PageRank is not an accurate measure of where your page appears in the SERPs for your keyword phrases.

You’re better off spending your time writing quality content, developing relationships with the owners of high ranking sites in your industry or relevant industries and making sure your site is search engine friendly.

Even better, spend time getting to know your customers or site visitors and find out what terms they use to search, what they are looking for when they arrive at your site and what they think you can do to improve their experiences while browsing your site.

This information will be more valuable to you than your PageRank and the content you put on your site in response to your customers experiences will go much further in advancing the goals of your website than a meta tag or twenty hastily tossed on your pages.